AmeriColor Electric Red Soft Gel Paste Food Color, 13.5 Ounce Bottle

AmeriColor has developed a unique form of color and packaging for its products to provide greater efficiency, quality, value, and convenience for decorators. The company created Soft Gel Paste, a pourable, highly concentrated gel that breaks with the industry standard of a hard paste in a jar. The company purposefully chose a squeezable bottle with a flip-top cap that looks different from anything else on the market.

This design allows color to be dispensed in individual drops for clean and easy-to-repeat control from one application to the next. The highly concentrated soft gel food colors are formulated with the necessary dye concentration levels to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pourable gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors.

Each 13.5-ounce bottle of Electric Red Soft Gel Paste food color is formulated with the highest quality ingredients to achieve the most vibrant results with the least amount of product. AmeriColor Soft Gel Paste is the first choice of top decorators worldwide, with more than 50 colors to choose from, offering deep, vivid colors that have no aftertaste.

AmeriColor Soft Gel Paste can be used to color royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings and icings, gum paste, marzipan, and pastillage. The product is peanut, tree nut, soy, and gluten-free, and it is also Kosher certified.

The AmeriColor squeeze bottles with flip-top caps allow users to precisely measure their color drop by drop, ensuring the same results every time.

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