Soft Gel Paste Food Color, AmeriColor Electric Red, 0.75 Ounce Bottle

We have created a unique form of color and packaging for our products to provide greater efficiency, quality, value, and convenience for the decorator. Soft Gel Paste, a pourable, highly concentrated gel, breaks the industry standard of a hard paste in a jar, offering a distinctive solution. We purposefully chose a squeezable bottle with a flip-top cap, which looks different from anything else on the market. This design allows the color to be dispensed in individual drops, ensuring clean and easy-to-repeat control from one application to the next.

These highly concentrated soft gel food colors are formulated with the necessary dye concentration levels to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pourable gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors.

Each .75 ounce bottle of Electric Red Soft Gel Paste food color is formulated with the highest quality ingredients to achieve the most vibrant results with the least amount of product. AmeriColor Soft Gel Paste is the first choice of top decorators worldwide, with more than 50 colors to choose from. AmeriColor has the perfect color for your project, with deep, vivid colors that have no aftertaste.

AmeriColor Soft Gel Paste can be used to color a wide range of products, including royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings and icings, gum paste, marzipan, and pastillage. Soft Gel Paste is peanut, tree nut, soy, and gluten-free, and it is also Kosher certified.

The AmeriColor squeeze bottles with flip-top caps allow you to precisely measure your color drop by drop, giving you the same results every time. This innovative packaging and formulation make AmeriColor Soft Gel Paste the go-to choice for professional and home bakers alike, offering unparalleled convenience, quality, and versatility in color application.

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