Soft Gel Paste Food Color - AmeriColor Plum, 13.5 Ounce Bottle

AmeriColor has developed a unique form of color and packaging for their products to provide greater efficiency, quality, value, and convenience for decorators. They have created Soft Gel Paste, a pourable, highly concentrated gel that breaks with the industry standard of a hard paste in a jar. The company purposefully chose a squeezable bottle with a flip-top cap, which allows the color to be dispensed in individual drops for clean and easy-to-repeat control from one application to the next.

These highly concentrated soft gel food colors are formulated with the necessary dye concentration levels to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pourable gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors.

The product is made in the United States and is peanut, tree nut, soy, and gluten-free. It is also Kosher certified. The ingredients include water, sugar, and one or more of the following U.S. certified colors: Blue 1 (E133), Blue 2 (E132), Yellow 5 (E102), Yellow 6 (E110), Red 3 (E127), Red 40 (E129), titanium dioxide (E171), mica pigment, vegetable gum, modified corn starch, citric acid, and less than 1/10 of 1% sodium benzoate and potassium sorbate as preservatives.

AmeriColor Soft Gel Paste is the first choice of top decorators worldwide, with more than 50 colors to choose from. The deep, vibrant colors have no aftertaste and can be used to color royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings and icings, gum paste, marzipan, and pastillage.

The AmeriColor squeeze bottles with flip-top caps allow users to precisely measure the color drop by drop, ensuring the same results every time. Due to the calibration differences between computer monitors, tablets, and other devices, the color seen may not exactly match the finished product.

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