AmeriColor Soft Gel Paste Food Color, 0.75 Oz Bottle

AmeriColor has developed a unique form of color and packaging for its products, designed to provide greater efficiency, quality, value, and convenience for decorators. The company has created Soft Gel Paste, a pourable, highly concentrated gel that breaks away from the industry standard of a hard paste in a jar.

The company has purposefully chosen a squeezable bottle with a flip-top cap, which looks different from anything else on the market. This design allows the color to be dispensed in individual drops, enabling clean and easy-to-repeat control from one application to the next.

These highly concentrated soft gel food colors are formulated with the necessary dye concentration levels to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pourable gel, making it easier to measure amounts or duplicate shades.

Only a small amount of Soft Gel Paste is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors. The product is made in the United States and is available in a single .75 ounce bottle of Fog Soft Gel Paste food color. Each bottle is formulated with the highest quality ingredients to achieve the most vibrant results with the least amount of product.

AmeriColor Soft Gel Paste is the first choice of top decorators worldwide. With more than 50 colors to choose from, AmeriColor has the perfect color for any project, with deep, vivid colors that have no aftertaste. Soft Gel Paste can be used to color royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings and icings, gum paste, marzipan, and pastillage.

Soft Gel Paste is peanut, tree nut, soy, and gluten-free. It is also Kosher certified. The AmeriColor squeeze bottles with flip-top caps allow users to precisely measure their color drop by drop, ensuring the same results every time.

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